ICO Marketing and Social Media
Your initial coin offering is dependent upon three critical components: design, implementation, and outreach.
If anyone of those factors fails, then the entire ICO fails.
Think about what that means for a minute. You can design the perfect crypto, implement your plan without a flaw, then have it fail because your outreach efforts didn’t meet expectations.
That is why a foundational element of ICO marketing must include social media.
What Are the Benefits of ICO Marketing on Social Media?
As your premier ICO marketing agency, we connect you to the crypto-community. This ensures you’re able to generate a buzz about your efforts, drawing investors right to you.
Being active on social media provides you with these additional benefits as well.
#1. It improves the search results.
Modern optimization involves creating the best value proposition possible. Being active on social media helps to build the foundation you’ll need to be found on the first page of search results in the future.
#2. There are higher conversion rates.
People who find your ICO on social media are already interested in what you’re offering. That means you are more likely to close, especially if your presence is interactive. Your content must speak to your future investors.
#3. It establishes your brand authority.
Being on social media communicates that you are ready to take your ICO to the next level. No other form of ICO advertising creates this type of authority. Once you establish this authority, you create higher levels of brand loyalty within your base, and Millennials are well-known for being loyal to a brand.
#4. There are insights to gain.
When you engage with people on a 1-to-1 basis through social media, you gain insights from these interactions that may have been overlooked before. It is difficult to provide solutions to an audience if you have failed to understand their position in the first place.
#5. It places your ICO into a leadership role.
Sharing your expertise on social media places your ICO into a natural position of leadership. When you are seen as an expert at what you do, you’ll find that people are more willing to make an initial investment.
Why Choose an ICO Marketing Agency?
Social media marketing for an ICO is often overlooked because of the time investment required for it.
There are other outreach efforts you could make to bring success your way. A multi-faceted approach, which includes social media, PPC, and email marketing, along with other forms of advertising, is always the best solution.
That is why bringing an ICO marketing agency on-board as a partner is a useful investment. Before you launch, you must build a community.
With a community, you can give consumers access to the resources they need to connect with you. They’re already familiar with the concept and the product.
That helps you to provide proof of value. When you have that, then your ICO has a great chance to succeed. Through social media, you have a gateway to the rest of the world.